KEMBA Financial Credit Union expands Upstart personal loan program

SAN MATEO, California – (BUSINESS WIRE) – Upstart (NASDAQ: UPST), a leading artificial intelligence (AI) lending platform, announced today that KEMBA Financial Credit Union, the Columbus, Ohio-based credit union, has expanded its personal loan program with Upstart to include its community better support.

In order to strengthen its digital offerings and to help more members achieve their goals, KEMBA teamed up with Upstart from December 2019 to identify and support creditworthy borrowers within its community. Through the Upstart Referral Network, qualified personal loan applicants on who meet KEMBA’s credit guidelines will receive tailored offers while seamlessly transitioning into a KEMBA branded experience to complete the online application and closing process.

“We wanted a partner who could lend to the right people, including those who may have shortcomings in their credit history, ”said Brent McCoy, chief credit officer, KEMBA Financial Credit Union. “Thanks to Upstart’s AI-supported models, we were able to quickly offer more of our members personal loans at fair prices. ”

“KEMBA and Upstart share a common goal of providing more people with quick and easy access to affordable credit, approving more credit and minimizing losses, ”said Michael Lock, SVP of Bank Partnerships, Upstart. “We are very excited to deepen our partnership with KEMBA to identify and reach new members in their community through AI lending. ”

Since the start of Upstart, KEMBA has consistently seen its personal loan program achieve NPS levels that are equal to or slightly higher than those of KEMBA as a whole. To learn more about the success of KEMBA’s partnership with Upstart, visit

About Upstart

Upstart (NASDAQ: UPST) is a leading AI lending platform that works with banks to expand access to affordable credit. By leveraging Upstart’s AI platform, Upstart enables banks to achieve higher approval rates and lower loss rates while delivering the exceptional digital-first credit experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated. Upstart was founded in 2012 by former Google employees and is based in San Mateo, California and Columbus, Ohio.

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