Virgil Abloh took inspiration from the humble moving blankets and translated that idea into some of the most unexpected – and eco-friendly – luxury leather goods of the fall season.
The new Felt line, which was teased in the film for Louis Vuitton’s men’s collection in January, consists of three bags that are reminiscent of the sculptures of Joseph Beuys, but with the LV monogram that shimmers a silvery life on the surface when ‘we look at it from certain angles.
The lurex tufting is the secret of the pattern now you see it, now you don’t, while the sturdy-looking felt backdrop is made from 43 percent organic cotton, 20 percent recycled wool and other fibers, with a lining of 100 recycled polyester from the brand’s existing stocks. The chains and wedges on the Soft Trunk models have been made from 70% recycled plastic, while the leather straps and handles are certified for an environmental tanning method.
Abloh also created a new LV logo, which resembles the well-known recycling symbol originally attributed to Gary Anderson, which is printed on a leather patch, also taken from existing inventory.
Item prices, expected in Vuitton stores on July 16, range from 2,000 euros for an extra-small Keepall to 4,100 euros for a large weekend. A tailor-made coat in the same fabric as that shown in the collection’s film will also be available in limited quantities at 4,100 euros.
Due to the manufacturing process involving so much fiber and padding, each jacquard felt bag has a unique look.
According to Vuitton, Abloh has shown a dedication to sustainability since taking over as men’s art director in 2018. For spring 2021, he unveiled the LV Trainer Upcycling sneakers in five colorways, all made entirely from material. LV Trainer upcycled.
“We are also targeting the use of existing stocks of raw materials, in order to preserve natural resources. This is often what Virgil Abloh does in his collections, ”said Christelle Capdupuy, Global Head of Sustainable Development at Louis Vuitton. “Today, we are reinforcing our commitments by extending our sustainable development approach to all raw materials with the objective of reaching 100% responsibly sourced raw materials by 2025.”
She noted that at the end of 2020, 52% of Vuitton’s raw materials were already of responsible origin and among them, 80% of the leather used came from LWG certified tanneries and 67% of the cotton was certified.
In addition, Vuitton aims to recycle or reuse 100% of the materials used for its fashion shows, and it hit a 93% threshold last year, added Capdupuy.
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