Capitalize on Africa’s value chain whose end point is the exclusive shelves of European luxury stores


Goat skins that once grinded the leaves of shrubs and trees in Nigeria’s oldest city are washed in an antifungal solution and packaged for export across West Africa, through Morocco and to factories in Tuscany and northern Italy. In Italy, the hide is again processed and turned into suede before being made into designer products for a host of global brands, where they receive luxury Made in Italy seals of approval and are sold for thousands of dollars. . Nigerian Winston Udeagha wants to change the story. Three years ago he formed Winston Leather, a luxury African leather brand, and in June he hosted dozens of African companies at the Abuja Leather Experience, showcasing the new collection of items from the company made from over 200 different types of exotic animal skins. Ostrich, python, anaconda and monitor lizard skins are made into luxury footwear, handbags, belts and wallets by Winston Leather, which wants to build an image of excellence and quality for women. brand-conscious buyers in Africa and abroad. African countries own 25% of the world’s sheep and goats but produce less than 10% of the global production of hides and skins. Africa’s leather sector is part of a global industry expected to be worth $ 30 billion by 2027, according to a report from Business Wire, a market research firm.

SOURCE: AFRICAN AFFAIRS

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