Why is the fashion of the early 2000s all the rage (again)


Nostalgic reboots typically follow a 20-year cycle. So for those who stalk the back and forth of trends, it’s no surprise that we buy Fendi chopsticks and celebrate the reunification of Bennifer (the iconic couple from the early years) with the fire of a thousand suns. But something about this style resurgence strikes you differently. It was fueled not only by powerful fashion players, but also by those who were too young to live the decade the first time around. On TikTok, videos tagged # Y2Kaesthetic and # Y2Kfashion total 440 million views and count. These videos, which range from sharing thrift stores to a 2000s pop star challenge that asks users to create outfits for an imaginary day in the life of Britney or Xtina, rub shoulders with those exploring the fashion of the ’60s, “years 70s and beyond. “When I look on TikTok, I see a flattening of time and a buffet of styles available,” says Seville Tashjian. “It’s really an expression of pure interest in a certain aesthetic that just feels right. right now. It’s not that enough has changed now that [aesthetic] it looks good, because it never looked like anything to a lot of these people.

This resurrected aesthetic has also been stripped of the fatphobia that those who first experienced it will remember. A quick flashback to the tabloid headlines of the early 2000s reveals the endless tangle of female stars in weight gain, celebration of drastic diets, and retribution for those who have surpassed the ideal level of thinness. “Nicole Richie, Anorexic Again”, “Sandra Bullock, Obsessed With Being Skinny” and “Mary-Kate, Going to Extremes” are just a few toxic examples. Fashion back then was for one body type: incredibly thin. “I remember being incredibly embarrassed when shopping in ninth grade, even though I was a size 4,” says Lauren Chan, plus size model and founder of the Henning brand. “I was looking for pieces that hid my arms or lower abdomen because I was still a lot heavier than size 0 models and celebrities I loved.” In contrast, in 2021, models Paloma Elsesser and Hailey Bieber proudly shake the whale’s tail and receive the same level of praise.

At the end of last year, Seville Tashjian launched “Opulent Tips”, a newsletter that celebrates glamor, luxury and everything that goes against the culture of athleisure influencers. In it, she gets poetic about everything from the Tom Ford archives for Gucci to splurges on expensive porcelain as a way to show off her style. “There’s going to be a big shift towards a very lavish and obvious expression over the next decade,” she says. “And I feel like there is nothing wrong or wrong with it anymore. Right now there is this feeling that you can do anything with the right attitude.

As I peruse the news feed of Adriana Hot Couture, an eccentric Italian fashion label that sells lace-embellished ice-skating units and rosettes in neon hues and embellished Juicy-inspired velvet bustier tops. of feathers, I can’t help but agree.

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