Update 9/29/21: Telfar’s latest bag, the Duffle Bag, went live as part of the first of three DRIPS collections. At noon, the most coveted accessory of the season will be available for purchase exclusively on the company’s 24-hour broadcast network, TELFAR TV. A QR scan code will appear for 1 minute as direct payment. The barrel-shaped vegan bag is available in three sizes. Keep an eye out for the Bag Security Program III announced via TELFAR TV later this week.
There is no such New York brand as Telfar. You may have seen Telfar Clemens’ iconic tote bags tucked under your favorite celebrity’s arm or flooding your TL with memes when a bag sells out in 0.05 seconds. What you may not know is that they are building a media empire brick by brick. PBS News is shaking.
Instead of a traditional parade, the Telfar team decided to hold a press conference to announce the launch of its new 24-hour live linear television channel, dubbed TCTV – or Telfar Clemens Television – as well as a collaborative FTV. They are both publicly accessible, meaning anyone can watch them at any time, accessing a figurative “void” meant to be filled by people’s love and passion for the brand.
To be honest, we didn’t really know what it was either. Fortunately, we’re here to break it down: Telfar TV aims to be a 24/7 live show, showing fan-made videos and content.
During the broadcast, QR codes will also appear randomly, allowing customers to access an exclusive link to buy bags directly, which will reduce the problem of Shopify’s bots and only serve the most demanding customers. The quantity of bags produced will be the exact number of viewers the channel has at any given time, almost guaranteeing everyone to get the bag of their dreams. The new system is called a “drip” rather than a “drip,” which prompted a few laughs and a random musical number at the press conference.
“I want to show you 17 years of my job, and that’s what TCTV is,” Clemens said at the press conference. The space allows him to penetrate deeply into the community announcing the phenomena of frenzy that he has created without knowing it. For many, it’s more than just a bag. That just clothes
Telfar TV’s democratic process seems natural to the brand, which has actively championed bags as a physical representation of darkness and queerness in our larger fashion landscape. Naturally, as a brand approaches cult status, more and more people exist to violently capture it from the hands of the people for whom it is directly designed.
The announcement comes with the launch of a new Telfar signature bag, a cylindrical duffel bag arriving on a TV near you. The structured handbag comes in three sizes just like the original, with each end of the vegan leather bag stamped with the brand’s signature initial monogram. The number of colors that will be produced is still pending, but for now we can assure you that neutral black and white color palettes will be available for purchase.
The group explained that the pivot to a bigger community selling platform, rather than a filtered website that can be hacked, is a goal of taking back every bag a bot has stolen from people and handing it straight over. in their hands.
Here is to finally get that mini chocolate brown Telfeezy that we have always wanted.
You can find both channels on Apple TV, Roku TV, and on Telfar.TV
Photography: David Gannon
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