Azaide artist hosted at Zabeel House by Jumeirah, The Greens

Art and fashion find their place in Azaide’s work.

Muhammad Yusuf, story writer

Zabeel House by Jumeirah, The Greens, one of the city’s funkiest hangouts, initiated the return of Project Art, an interactive initiative designed to empower Dubai’s burgeoning art community, with talent based in Dubai having the opportunity to exhibit their work in a free space at the award-winning property and lead educational masterclasses and creative workshops.

The fifth part of the initiative highlights contemporary embroidery with French artist based in Dubai, Azaïdé (September 26 – October 10). Best known for her revolutionary embroidery technique that blends retro pop-art styles, Azaïdé’s work focuses her personal interpretation of the traditional method by making connections between vintage and fashion, tradition and innovation, as well as art and fashion.


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Having traveled extensively, she has been exposed to multiple cultures, colors, textures and patterns, all of which are incorporated into her art. His two-week residency at Zabeel House by Jumeirah, The Greens, presents a series of masterpieces showcasing Middle Eastern cultures, mixed with pop culture icons, hip-hop and digital elements.

Art lovers can take a look at the artist’s thought process and learn the craft of the artist herself during an interactive workshop on October 3 (11 a.m. – 1 p.m.) for 50 Dhs per person , with all embroidery material included. Azaïdé’s original artwork will also be available for purchase during his residency.

Born in Paris, Azaide has French, Algerian and Spanish heritage. She owes her name to her grandmother who had traveled to Iran and was magnetized by the name “Azadeh” (which means free and free spirit). It didn’t take long for his grandparents to convert him to ‘Azaide’.

artist zabeel 1 The colorful embroidery of Azaide.

Azaide worked in China for a while and once visited his brother, who had moved to Dubai, on vacation. The diversity, dynamism and demography of the city fascinate her: she decides to call Dubai her home. The large number of international artists living and working in Dubai and the interaction she has had with them has shaped her professionally as an artist. The intimacy of Dubai’s creative spaces has also opened his mind to many cultures, all of which fuel his art. She had her appointment with art very early on. She loved drawing and collages from the age of six. Besides an instinct for art, she traveled and lived with her family in countries located in Africa, Asia and Eastern Europe. The exposure to multiple cultures and the dynamism resulting from his experiences had a profound impact on his aesthetic side. This is reflected in his art. Paris, for her, is the place where you come across long-established galleries on every street corner. Dubai, since it is shining, has played a complementary role in the global art world.

She asks artists not to have preconceived ideas about cultures other than those in which they were born or in which they grew up. She is all about getting them out of their comfort zone and realizing that others too have something to offer and that art has perspectives unique to the cultures in which it was raised.

Embroidery was an important art in the medieval Islamic world. Because embroidery was a sign of high social status in Muslim societies, it became very popular. In cities like Damascus, Cairo and Istanbul, embroidery was visible on handkerchiefs, uniforms, flags, calligraphy, shoes, dresses, tunics, horse clothes, slippers, sheaths, pouches , covers and even on leather belts. Articles embroidered by craftsmen with gold and silver thread.

In the 16th century, during the reign of Mughal Emperor Akbar in India, his chronicler Abu’l Fazl wrote in the famous Ain-i-Akbari (Akbar Administration): “His Majesty (Akbar) pays much attention to various topics ; therefore, Iranian, Ottoman and Mongolian clothing is abundant, especially textiles embroidered with patterns of Nakshi, Saadi, Chikhan, Ari, Zardozi, Wastli, Gota and Kohra.

“The imperial workshops of the cities of Lahore, Agra, Fatehpur and Ahmedabad produce many masterpieces of fabric making, and the figures and patterns, knots and variety of fashions that now prevail amaze even the most travelers. experienced. “The taste for fine fabrics has since become widespread, and the drapery of the embroidered fabrics used at parties is beyond description.

Since the late 2010s, there has been an exponential growth in the popularity of hand embroidery. Thanks to visual media such as Pinterest and Instagram, artists can share their work more widely, which has prompted the younger generations to choose needles and threads. Contemporary embroiderers believe that hand embroidery has grown in popularity due to a growing need for relaxation and digital disconnect practices. Embroidery has gained attention in part due to the growing awareness of its usefulness for mental health as it is meditative in nature.

“The Project Art initiative aims to give back to our local art community and to offer something truly unique and inspiring for our guests and visitors,” said Marcus Sutton, Managing Director of Zabeel House by Jumeirah, The Greens. “This exciting new initiative will ensure that the community remains at the heart of everything we do. During short-term residencies, participating artists exhibit their work in the high-traffic areas of Zabeel House by Jumeirah, The Greens, and participate in scheduled masterclasses and impromptu workshops with guests. Appointments by reservation for budding creatives to learn more about the artists’ styles are also available on request. Project Art aligns with the hotel’s rich art and design aesthetic and follows His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, announcing the will to make Dubai a “world capital of the creative economy. “

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