2 Massapequa moms open a store to provide a positive and easy shopping experience


Sweet Simplicity, which has just celebrated its first anniversary in Massapequa, still keeps the softness and simplicity: offering casual clothes, shoes and small decorations.

“It’s just a simple, effortless style for the everyday woman,” says Stacie Tranchina, who owns the shop with fellow Massapequa mom, Lori Davis.

Moderately priced jewelry to help spruce up an outfit includes Little Words Project bracelets with “Be Strong”, “Warrior”, “Thankful” and other inspirational messages.

In the interior design department, there are candles, scents and diffusers from Sweet Water Décor and small design accents, such as small picture frames, signs, mugs and vases.

The store also offers vegan leather messenger and camera bags with detachable straps that can be replaced with new straps that arrive twice a month.

“It’s mix and match, refresh your bag without replacing the whole bag,” says Tranchina.

The best-selling lines include Spanks and Articles of Society women’s clothing and Shu Shop shoes. For casual wear, there are a variety of hoodies and leggings to choose from, as well as belts, hats and scarves to accessorize.

This fall, Sweet Simplicity is offering plenty of stylish jackets and mom jeans – a throwback to the ’90s, says Tranchina.

“They just have a higher waist and a little more relaxed fit,” she explains.

Customers called Sweet Simplicity “a bright and welcoming store,” notes Tranchina. “It’s kind of a personal shopping atmosphere. We’re a little smaller, so we can pay a little more attention to everyone – if they want. “

Prices range from $ 18 for small accessories / home decor to $ 88 for leather bags. Sweet Simplicity Boutique is located at 9 Central Ave., Massapequa, and is open Monday to Saturday 10 am to 5 pm, Sunday 10 am to 4 pm; 516-882-4410, shopweetsimplicity.com.


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