The NBA is making a foray into beauty.
Professional Basketball League teams up with ColourPop on a beauty collaboration that honors six of its beloved teams – the Boston Celtics, Chicago Bulls, Dallas Mavericks, Golden State Warriors, Los Angeles Lakers and the Miami Heat – with each getting their own collection based on their colors.
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If ColourPop has embarked on numerous collaborations since its launch in 2014, this is its first with a sports organization. The collection includes many of the brand’s best-selling products such as its eyeshadow palettes, gel liners, glitter face gel and face stickers.
Each team’s collection is built around a nine eye shadow palette that features matte and glitter shades based on the team’s colors, as well as a few neutral colors. The packaging of the pallet is designed with the team logos. The collections also include two shades of its gel liner – also matching each team’s colors – a jar of glitter and stickers featuring the team’s mascots and stars.
The collaboration features translucent makeup bags designed with the team’s logos and stars.
The NBA hasn’t embarked on a beauty collaboration in the past, but the association has experience in the fashion world. Most recently, the NBA partnered with Louis Vuitton last fall on a co-branded clothing collection that included leather jackets, loungewear, jewelry and other accessories.
In December, the NBA also partnered with Hugo Boss on two co-branded collections including shorts, sweatpants, t-shirts, hoodies and more with the NBA logo and nine of the teams. organisation.
The ColourPop x NBA collection will launch on October 15 at 10 a.m. on the ColourPop website. Prices range from $ 7 for face stickers to $ 16 for eyeshadow palettes. Each individual team collection can be purchased in total for $ 63.
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