Shop GH Bass & Co.’s 85th Anniversary Penny Loafers here


It has been 85 years since the first penny moccasin was created. The GH Bass & Co. Weejuns Penny Loafer has had a long and successful life and it is not over yet. During his 85 years, he has been adopted by countless subcultures. From London mods to Ivy League colleges, the slacker has seen it all and – like any good traveler – has picked up some funny stories along the way.

To celebrate the anniversary of GH Bass & Co. Weejuns, the iconic shoemaker revisits the silhouette. GH Bass created a commemorative coin designed by London-based sign maker Ged Palmer that fits perfectly into the vamp of penny moccasins.

We love a smart touch and this one is perfect. The piece isn’t just a nice visual update for the classic moccasin, but it tells a story. In the age of smartphones, Facetime, and WhatsApp, it’s hard to think back to a time when instant messaging didn’t exist. But in the 1950s, if you wanted to make a call while you were away, you needed change. Legend has it that moccasins took on new meaning as Ivy League students used the front slit of their moccasins to tuck in a penny for the payphone.

As well as being a beautiful 85th anniversary collector’s item, the piece is physical proof of the storytelling power that the GH Bass & Co. moccasin possesses after a life well lived. And, with moccasins gaining traction in streetwear circles thanks to a new era of American prep ushered in by Aimé Leon Dore and NOAH, the Weejun is far from dead. In fact, there has never been a better time to buy a pair.

You can secure your collector’s item with any purchase over $ 200 in line.

Want to continue browsing? Head to the Highsnobiety store for more products we love. Highsnobiety has affiliate marketing partnerships which means we may receive a commission on your purchase.


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