Hyderabad: Are you looking for the perfect running shoes that suit your gait?
New shoe outlet opened on Route 10 in Jubilee Hills, Rapport can help. He will perform a free gait analysis to suggest the best shoe fit.
Gait analysis involves understanding how the foot hits and leaves the ground with each stride. Since everyone’s gait is different, it will be helpful to purchase shoes that are appropriate for the type of gait. This will help reduce walking and running injuries.
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âThe giat analysis setup includes a treadmill, cameras, and a laptop computer equipped to read data from the sensors. A short video, say 20 seconds, of running on a treadmill in a neutral shoe with little to no cushioning is recorded for analysis, âsaid Teja Bodepudi, founder of Rapport.
Gait analysis provides insight into pronation, which refers to how the foot rolls inward to distribute impact during landing.
If it is underpronation, where the outer side of the heel touches the floor at an increased angle, shoes with a high arch work best because the shock is absorbed through the lower leg. In overpronation, where the foot rolls inward excessively, forcing the big toe and second toe to do most of the work, low-arched shoes are suitable. People with both of these conditions are prone to injuries such as plantar fasciitis, shin splints, ankle sprains, bunions, and heel spurs. People with neutral pronation are less prone to running and walking injuries and shoes with normal arches are fine for them, he explained.
The new store will also offer custom-made leather shoes that customers can choose from. The cost ranges from Rs 15,000 to Rs 35,000. A 3D image of the foot is created to get the correct size. Customers can choose the texture, curls, sole and other attributes. âThe bespoke shoes will be made of quality leather,â he said.
Rapport also offers a shoe care service. âThere is no professional service offered to maintain high-end shoes. As a result, people prefer to buy a new pair instead of repairing the old ones. We have now launched a shoe laundry and restoration facility that cleans, repairs, colors, restores, dries and dyes as well. This will improve the life of the shoes as well as the leather accessories, âhe said.
Rapport has launched brands like Aprajitha Toor, Fizzy Goblet and Cai, which are among the Instagram models. Until now, these were only available through online channels for Indian customers. He also introduced the Palladium brand for the first time in India at his Hyderabad store. Melissa, another brand available in Delhi, is also being brought to Hyderabad, Bodepudi said, adding that the store will carry top brands in the formal, casual and sporty segments.
The company has invested around five crore rupees for the Jubilee Hills store. It plans to launch four more outlets in the city in the near future with an additional investment of Rs 20 crore. Parent company Profit Shoes has been around for around 35 years and has around 100 stores in the southern states and has a turnover annual of around Rs 72 crore. The company currently employs around 400 people and will add 100 in the coming days, he said.
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