Footwear brand Dear Frances has launched its first eco-vegan collection featuring four seasonless styles from the brand’s main collection.
Dear Frances was launched in 2016 as a digital native brand, as a new luxury fashion brand seeking to redefine classics with a philosophy of warmth, simplicity and easy elegance. At the heart of the brand is a sustainability approach that focuses on three key elements: slow fashion, conscious production and aligned partnerships.
This approach of ensuring quality and sustainable styles, made with ethical material choices and free from chemical treatments, has led to an eco-vegan collection responsibly made and produced in Italy, using apple fruit waste, which are by-products of food. and the beverage industry.
These natural wastes are used to replace other raw materials of chemical origin in products, reducing emissions and energy consumption throughout the production chain, and the apple residue is naturally dried and turned into powder. of apple which is then used in the making of the collection.
Jane Frances, designer and founder of Dear Frances, said in a statement, “We have always been committed to being a sustainability conscious brand aiming to reduce waste wherever possible. So, when launching our first vegan collection, we wanted to be sure that not only is the collection leather-free but also created in a sustainable way.
“We didn’t want to just replace the leather materials with plastic which was going to cause a lot more damage to the environment, so we spent time looking for a natural alternative that produced a product as soft and durable as our core collections. In doing so, our vegan collection has been in the works for a few years.
Dear Frances adds a collection of eco-vegan shoes
The first vegan collection features four styles, including two vegan leather boots, a minimal block heel ankle boot, and lace up combat boots. These sit alongside classic low-top sneakers, available in three colors, and sliders in green, beige and black crocodile skin. Prices range from 295 to 895 pounds.
Additionally, all Dear Frances shoes, from its main and seasonal collections to the vegan collection, are all packaged in recycled shoe boxes made with the process residues of organic grapes, sourced locally from the crops surrounding its workshops in Italy. The paper is FSC certified, GMO-free, contains 40% post-consumer recycled waste and is produced with EKOenergy, resulting in a 20% reduction in the carbon footprint.
The shoe brand is also partnering with organizations such as Soles4Souls to help prevent lightly worn shoes from ending up in landfill and instead distributing them to people in need of the shoes as part of its strategy to transition to an economy. circular.
Dear Frances’ first eco-vegan collection will launch online exclusively at dearfrances.com on November 4th.