NEW YORK, NEW YORK, UNITED STATES, November 19, 2021 /EINPresswire.com/ – Brand of men’s shoes Perlie hopes to conquer the US market with comfortable men’s dress shoes for the sporty man. The expansion into the US market follows the successful launch of the brand in Western Europe, and in particular in France, UK, Germany, the Netherlands and Italy.
The idea behind PERLIE is simple: dress shoes and boots with the comfort of a sneaker. Dress shoes and boots that you can comfortably wear all day without pain or discomfort. “Regardless of the price or brand, we couldn’t find any dress shoes that weren’t extremely uncomfortable. ”Says Sep Breukers, founder of the company. “Over the past three years, we’ve taken a look at the main features that make our beloved sneakers as comfortable as they are and applied them in nearly ten points to our shoes. For example, we created a new patented outsole and our shoes have an insole and midsole similar to a high end luxury sneaker. We also used the same padding and a unique extra soft and flexible leather lining. This makes PERLIE shoes much more comfortable than dress shoes and traditional boots. Think of it as an updated dress shoe, a 2.0 dress shoe.
“In the United States, there is a very strong tradition when it comes to innovative shoe brands. Most of these brands focus on a more flexible leather outsole and upper. While this of course has its benefits, we felt there was a lot more to be gained. The feedback from our customers is very positive. We have CEOs who literally told us they threw away $ 1,000 shoes because our shoes are so much more comfortable. Really, that’s what we’re doing it for.
It is a well-known fact that Covid has marketed dress shoes under a lot of pressure. “Of course, this is a trend that we cannot deny. Nonetheless, if there’s one thing the Covid has taught us so far, it’s that we value comfort. In this sense, PERLIE shoes bridge the gap between classic style and comfort.
In addition to being ‘just’ a shoe brand, Perlie also strives to be an environmentally and socially conscious brand. “For every shoe sold, we support a good cause. It ranges from the Salvation Army to a foundation that plants trees in rainforests around the world. In addition, all the materials we use, including packaging, cardboard and packaging materials, are made from recycled materials sourced from Western Europe in order to minimize our environmental impact as much as possible.
The entrepreneurs behind PERLIE want to grow. “We are targeting sales of $ 25 million in five years. Above all, the feedback from our customers is very positive. A good product is and remains the basis. “