The real Gucci saga is so outrageous that to this day commentators rely on fiction – Greek tragedies, Dynasty, Dallas, even the Borgias – in their attempts to explain the drama. Let’s add Shakespeare to this list because Juliet’s famous phrase, “What’s in a name?” / What we call a rose / By any other name would smell so good âseems to get to the heart of the matter.
Many of you have already seen the clip for Ridley Scott’s upcoming film Gucci House in which Lady Gaga as Patrizia Reggiani takes on her husband Maurizio Gucci, played by Adam Driver, saying “Gucci is not hot and everyone knows that.” He replies, “At least that’s my name, darling.” “Our name, my dear,” Reggiani retorts. Theirs was a marriage that ended in divorce and led to murder. Reggiani has been found guilty by Italian courts of hiring a hitman to kill her ex-husband.
The Stranger Upholstering the Family Dynasty is a familiar trope, which is explored in depth in the film. But the story begins with the founder of the Guccio Gucci house, who allegedly pitted his boys against each other and in his will neglected his daughter, dividing his inheritance between his sons, Aldo (Al Pacino, in the film), Vasco and Rodolfo (JÃ©rÃ©my Irons).
Before going any further, a little bit about the early years of the family. Born in Florence, Guccio left Italy for England where he worked at the Savoy Hotel in London and observed the customs and tastes of the rich and famous. Back home, he founded Gucci in 1906, mainly as a saddlery with a few items for the city. Responding to the needs of modern coaches, which then moved by means other than the horse, the company turned to artisanal leather goods in 1921. It was at this time that the second generation of Gucci joined the company. . And it was the accomplishments of Guccio’s sons, spanning roughly two decades from the 1950s to the 1970s, that Tom Ford revisited when he began to leave his mark on the house in the 1990s.