Steamboat Companies Prepare for Small Business Saturday


After a year of uncertainty due to COVID-19, staff shortages and issues with the supply chain, small business owners in Steamboat Springs are hoping Small Business Saturday – which falls the day after Black Friday – will bring visitors and locals to go shopping in town.

“We put so much work into what we create and what we offer, and we would love to be able to carry on and keep selling items that were made with love and that took a long time to manufacture,” said Sami Pomeroy, a sales representative and marketing coordinator with Ohana. “COVID hit us hard, especially because we were moving from the start of the pandemic. “

Main Street Steamboat executive director Lisa Popovich said despite the pandemic restrictions, Small Business Saturday enjoyed great success in 2020 as customers were keen to support struggling local businesses in uncertain times.

“It was very popular, but if the last two years have taught me anything, it’s not to expect anything,” Popovich said.

Steamboat Resort is slated to open on Saturday, but with unusually low snow levels and most of the resort’s snow being made, Popovich said she hopes visitors who come to town but don’t spend all the time. day on the mountain will shop at local stores.

“I hope that with our unfortunate snow situation, people will come downtown because they won’t be skiing,” Popovich said. “There is a lot to do downtown if you are visiting, and with our unfortunate lack of snow, hopefully this will bring more people to the downtown area.”

Although opening day does not traditionally attract as many visitors as the city sees in the height of the winter season, Popovich said early indicators show that tourists are still planning to come to town on Thanksgiving and for the first race on the tracks.

“The reservations are good, the hotels are quite full and a lot of people have guests coming from out of town,” Popovich said. “It already feels like there are a lot of people here, a lot of families, and you can already feel the people walking around.”

While Amazon and other large online retailers have helped shut down traditional malls and brick-and-mortar stores across the country, Popovich has encouraged residents and visitors to shop locally, which it says it, is gratifying in a place like Steamboat with such companies.

“You can’t have the experience of walking in FM Light or walking in Ohana anywhere else,” Popovich said. “When you walk into a store like Ohana or Urbane or FM Light, you feel the warmth of the whole community around you and you want to shop there. “

Visitors to Steamboat can shop for handmade soap, animal leather bags and souvenirs reminding them of a nostalgic ski trip, which Popovich says helps the city keep up with online shopping and box shops, well that Amazon’s explosive growth forced local stores to go further. go off the beaten track.

“I have a feeling that in some cases, of course, it will always be a struggle for small businesses, as it is difficult to compete both in terms of price and time,” said Rochell Clark, owner of Steamboat Fun and Games. “We have had an exorbitant amount of support with our locals making sure they check us out first or to see if we can order for them.”

Clark said the national backlog in the supply chain had also posed problems, although his store ordered inventory earlier in the year, which put them on the front line for receiving items shipped and delivering them. helped to avoid some of the delays.

“It’s been a lot, but luckily we planned a long way in advance. We placed all of our orders really early and knew we wanted well in advance, ”said Clark. “I foresee a pretty good season with Christmas approaching.”


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