After working for meat giant Tyson Foods for three decades, executives Doug Ramsey and Bernie Adcock have just joined the team at vegan brand Beyond Meat. At Tyson, Ramsey oversaw the company’s poultry and McDonald’s activities and joined Beyond Meat as COO. Adcock has 31 years of supply chain operations and management experience at Tyson and is joining Beyond Meat as Supply Chain Director, a new role reporting to Ramsey.
“Beyond Meat is the gold standard in the plant-based meat industry and I am proud to join its mission to produce delicious products that are healthier for our customers and more sustainable for our planet,” said Ramsey in a statement. “I am thrilled to be part of a company that is constantly innovating and delivering high quality products to some of the world’s largest restaurant and retail customers. “
Together, Ramsey and Adcock bring their three decades of experience at the top of the meat industry to Beyond Meat as she advances the plant-based meat revolution. “I am delighted to join Beyond Meat at a time when the company is rapidly evolving to meet demand from strategic partners, customers and consumers in the United States and around the world,” Adcock said in a statement. “I look forward to supporting the expected growth of the company through the expansion of supply chain capacity nationally and in high potential markets such as the European Union and China. “
Tyson’s role in the plant-based meat revolution
Although Tyson is known as the largest animal meat company in the United States, it has also diversified its portfolio to capitalize on the lucrative plant-based meat industry. Tyson was an early investor in Beyond Meat and sold its shares (valued at $ 79 million) in 2019 on the eve of the vegan brand’s IPO to focus on its own based offerings. plants.
These products include the Raised & Rooted brand that Tyson initially launched in 2019. The brand featured “blended” products for flexitarians that contained both plant and animal protein. After this approach didn’t go well, Tyson pulled animal products from Raised & Rooted and relaunched it as an all-plant brand in 2020, removing eggs from its meatless nuggets and stopping The Blend burger patties (which consisted mostly of beef and peas). protein isolate). In May, Tyson relaunched an all-vegan burger patty under the Raised & Rooted brand, as well as plant-based sausages and marc.
In January, Tyson-owned Jimmy Dean announced the launch of “plant-based” sausage patties. The problem? They are made with egg whites of animal origin.
As Tyson continues to find his place in the plant-based meat revolution, Beyond Meat is moving forward, this time with key recruits who have three decades of experience in the meat brand.
Beyond Meat expands its vegan meat business
CEO Ethan Brown launched Beyond Meat in 2009 with a mission to replace animal meat (which he often refers to as obsolete technology) with plant-based alternatives that are better for people, animals and the environment. Since launching its revolutionary Beyond Burger in a single Colorado whole food market in 2016, the company has grown its business significantly. As of September 2021, Beyond Meat’s vegan products have been available in approximately 128,000 retail and food service outlets in more than 85 countries around the world. In addition to expanding its plant-based meat products, which now include alternatives to beef, pork and chicken, into the retail industry worldwide, Beyond Meat is also working with Yum! Brands to bring plant-based alternatives to its holdings, including Pizza Hut, KFC, and Taco Bell.
With Ramsey and Adcock on board, Beyond Meat is poised to push the vegan meat revolution forward with more vigor. A special partnership that will benefit from Beyond Meat’s new additions to the C suite: its three-year development agreement with McDonald’s. Currently, Beyond Meat is working on developing the fast food giant’s McPlant platform that will result in a variety of market-specific plant-based product launches, the first of which is the McPlant burger (which debuted in several countries, including the United States, earlier this year). After serving as president of the global McDonald’s business at Tyson, where he oversaw sales, operations and marketing for one of Tyson’s major clients, Ramsey’s expertise will be a major asset to Beyond Meat at the to come up.
“After a long and careful search, I couldn’t be more thrilled to announce the arrival of Doug Ramsey and Bernie Adcock at Beyond Meat. Doug and Bernie bring a proven track record of impressive operational excellence in the protein industry that our global partners, customers and consumers expect and deserve, ”Brown said in a statement. “As we have made clear, we are investing today in the growth of tomorrow, whether by strengthening our best-in-class management team or by developing operations around the world, to advance our vision of to be the global protein company of the future. . “
For more on Beyond Meat and Tyson, read:
Beyond Meat is on the verge of being more profitable than Tyson
Meat giant Tyson just launched its first plant-based burger
CEO of Tyson: “If we can grow meat without the animal, why can’t we? “