MLB enters licensing agreement with Baseballism



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Major League Baseball and Baseballism has entered into a licensing agreement that runs until the 2022 season and will allow the brand to display team logos on its product line including shirts, hoodies, jackets. , pants, leather goods and accessories.

“It is an honor to add an MLB x Baseballism Collaborative collection to Baseballism’s existing clothing line,” Baseballism co-founder and CEO Travis Chock said in a statement. “Since its inception, Baseballism has been proud to be an authentic brand for the game.

“A brand for the baseball folks, by the baseball folks. We intend to take the same creativity and quality of the Baseballism brand and bring it onto the Major League Baseball scene. It’s always been our dream to reach the big leagues, and although we haven’t been able to make it as players, it’s still a dream come true.

Baseballism is planning a first MLB product launch in the coming weeks, with more to come in 2022. Baseballism MLB apparel will initially be available online ahead of a wider release in their stores.

Baseballism currently operates brick and mortar sites in Atlanta, Arlington, Chicago, Cooperstown, Irvine, San Francisco, Scottsdale, St. Louis and at the Field of Dreams in Dyersville.

Earlier this year, MLB announced a multi-year partnership with WWE to create championship belts that will feature team logos. This was the first official license agreement for championship belts between WWE and one of North America’s major sports leagues.

As part of the deal, MLB and WWE will work together to design and manufacture team-branded title belts as well as belts that celebrate some of the league’s signature events including the World Series, All-Star Game and Home Run Derby.

Additionally, MLB and WWE will be creating custom sideplates and unique Lucha Libre masks. The product line is expected to launch in 2022.

Baseball in partnership with Justin Turner

While the new licensing agreement is a first for Baseballism, the company has previously worked with Justin Turner and Alanna Rizzo, among others.

Last year, the Justin Turner Foundation partnered with the company to create the “#MoonOnAMission” collection, with a portion of the proceeds from each item sold going to coronavirus (COVID-19) relief efforts.

Then, when Justin and Kourtney Turner hosted a virtual 5K, Baseballism designed a personalized hat for the participants, and more recently a t-shirt for those who ran the Los Angeles Marathon as part of the Justin Foundation team. Turner.

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