City HCM (VNS / VNA) – the Mekong DeltaThe 12 provinces of ‘s and the city of Can Tho have developed more OCOP products under the national One Municipality – One Product (OCOP) program, creating brand names for specialty products and promoting their sales.
Under the program launched three years ago, OCOP products are commercial products and services, including food, beverages, handicrafts, and rural tourism services. OCOP products are classified according to a five star system.
In Can Tho, the municipal people’s committee recognized 21 OCOP products in 2021.
Le Van Tinh, deputy head of the city’s coordination office for the New Style Rural Building Program, said the city has so far recognized 41 OCOP products.
They include 21 OCOP four-star products and 16 three-star products. The products belong to production establishments, households, cooperatives and businesses.
OCOP products include fish paste products from Pham Nghia Food Company, Rong Vang purple rice from Duy Duc Hung Company, two tea products – one made from red beans and brown rice and another from base of five kinds of beans – from the production establishment of Thuan Hoa.
Delta provinces have recognized many OCOP products in 2021 and aim to develop more OCOP products.
Ca Mau Province recognized 18 OCOP products in 2021. These are three types of fish sauce products, organic Tu Tam rice, Minh Duy fermented bulrush, Minh Quan dried sweet banana, men’s shoes in crocodile leather, men’s handbags in crocodile leather and belts in crocodile leather. and other products.
The province has a total of 51 OCOP products, ranging from two to three stars.
The Delta, which is the largest producer of rice, fruit and seafood in the country, has 375 OCOP products, representing 17.3 percent of the country’s total OCOP products.
The OCOP products program has helped Delta and Can Tho provinces improve the competitiveness of their products and increase producers’ incomes, according to local authorities.
The Delta has many high quality OCOP products, but their sales still face difficulties due to the lack of linkages between producers and sellers of OCOP products and the lack of promotional activities for OCOP products.
According to Le Trung Hieu, director of the An Giang Province Investment and Trade Promotion Center, most OCOP products are made in villages by farmers and they are not very aware of the promotion and marketing of their products.
In addition, many localities have not paid special attention to the promotion of OCOP products.
The impact of COVID-19[female[feminine The pandemic has also affected the commercial promotion activities of OCOP products.
To help OCOP producers to promote the sale of their products, the local authorities of the delta have supported them in the design of packaging and labels for OCOP products.
Pham Thanh Hai, deputy director of the Agriculture and Rural Development Department of Bac Lieu Province, said that many agricultural products and artisan village products have been transformed into OCOP products, contributing to economic efficiency and income of the populations.
However, the program has not reached the potential and benefits of the province as some localities do not pay proper attention to it, according to Hải.
Many households, cooperatives and businesses are reluctant to participate because they fear spending too much time on the procedures necessary for the recognition of OCOP products.
The province will strengthen advocacy activities to increase awareness among local authorities of the program, improve the quality of the evaluation of OCOP products and reform the administrative procedures relating to their recognition.
To boost sales of OCOP products, the Delta provinces and the city of Can Tho are stepping up product trade promotion activities through showrooms, trade fairs and exhibitions.
They have promoted the registration of OCOP products for sale on e-commerce platforms and have partnered with supermarkets to sell the products.
An Giang Province has teamed up with Co.opmart, Bach Hoa Xanh and other supermarkets to sell OCOP products.
The province, in cooperation with the provinces of Dong Thap Delta and Ben Tre and Can Tho, has developed a system for the presentation of OCOP products from the four localities.
An Giang plans to create an OCOP product site in combination with a tourism service offering in 2022.
It also plans to choose one or two OCOP products to promote abroad and export in 2022.
Nguyen Si Lam, Director of Agriculture and Rural Development Department of An Giang Province, said, “The OCOP product program is one of the most important solutions for restructuring agricultural production and rural areas. in combination with the internal forces of the province, natural conditions and local cultures. . “
“He played an important role in the implementation of the national target program on building a new-style rural area,” he said. /.