Almost every day, a parade of tweens and teens can be seen making their way through the doors of Un Deux Trois, a girls’ clothing store on Ventura Boulevard in Studio City. Attracted by racks of party dresses, beanbag skirts and an array of accessories from low-heeled pumps to sparkle-encrusted belts, these customers come in search of the perfect outfit, whether it’s for a bat mitzvah, a black tie ball or Hollywood soiree. . One of the few brick-and-mortar stores and labels, catering to girls aged 7 to 16, Un Deux Trois boasts a clientele rivaling that of Spago or Stage Deli.
Some of the store’s most notable shoppers over its more than 20-year history include: Lindsay Lohan, Noah Cyrus, Apple Martin, Ariel Winter and JoJo Siwa.
Enter Un Deux Trois, and it’s immediately apparent why the store and its fashion line have done so well in a sea of clothing brands: when it comes to high-end fashion for tweens and teens, they’re just about the only game in town.
Founded by husband and wife team Beverly and Colin Shorkend, South African immigrants with a background in fashion merchandising who moved to the United States in 1986, the store boasts that everything is bespoke, designed and sewn and made in Los Angeles.
“We’ve dressed all the starlets that have passed through Hollywood – they’ve graced the dressing rooms of Un Deux Trois,” Beverly explains. “My first starlets were Mary-Kate and Ashley Olsen when they were making their little videos – they were constantly in our locker room trying on clothes around the age of 6 or 7.
“It was right after ‘Full House.’ They started developing a sense of style through us.
“Pretty much every young starlet we’ve dressed, name them, we’ve dressed them: Bella Thorne, Storm Reid from ‘Euphoria’; Sylvester Stallone’s daughters grew up with our clothes; Heidi Klum’s daughter. There are too many to name.
“One day, Steven Spielberg was standing at the counter. He had come with one of his daughters. And the girl who worked for us had no idea who it was.
“We train our staff to always ask for people’s names and write down their information. And she said, ‘may have your last name?’ And he said, ‘Spielberg.’ And she asked him to spell it.
One of the most “thrilling” moments of Un Deux Trois, notes Bev-erly: dressing Sasha and Malia Obama for the January 2009 presidential inauguration.
“They were both wearing our dresses and they were photographed in People magazine,” Beverly says. “That was probably one of our strengths.”
The Shorends’ daughter, Cydney Delemo, is now manager and co-owner. Either she or one of the Shorkends is still available at the store.
An inescapable truth, notes Delemo: “If a mom likes a dress, the daughter will hate it.
Whether it’s choosing an outfit for a movie premiere or a cousin’s birthday party, what’s crucial, says Beverly, is “that mom and grandma are really happy with the clothes, as well as the little girl”.
“Sometimes the best moment is when the child walks in idly because she doesn’t want to be there,” she continues.
And then, at the end of the experience, it’s normally mother and daughter walking around holding the daughter’s hand, hugging her mother and telling her how much she loves her. When you can see a child come out of the dressing room and she starts spinning around, we know that’s when we found the dress. We know we have done our job. »
Visit the store at 12417 Ventura Blvd., Studio City, udtfashion.com
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