Maximillian’s appointment at Ferragamo is important for global fashion


The fashion world gathered this morning to congratulate young British designer Maximillian Davis on his new appointment as creative director of Florentine leather goods megalith Salvatore Ferragamo.

“A diamond person and a brilliantly talented designer.” Said Lulu Kennedy on Instagram. “Absolutely thrilled for you, your family and Ferragamo. It’s going to be beautiful. It was a sentiment shared less vehemently by Dior menswear artistic director Kim Jones. “Congratulations.” Said the British designer .

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Maximillian follows in the footsteps of Paul Andrew, the footwear and ready-to-wear designer who left the Florence-based luxury goods brand in 2021 after just eight short seasons. Under Andrew, Ferragamo has pushed into a more directional groove, a move the family business no doubt hopes to double under Davis.

“Maximillian Davis’ clarity of vision along with the level of execution and powerful aesthetic make him one of the brightest talents of his generation. Her work is defined by elegance, refined sensuality and a relentless commitment to quality. Said Ferragamo CEO Marco Gobbetti, who recently joined the brand from Burberry.

Davis, who designs men’s and women’s clothing, is known for his youthful take on modern sexuality. Her dresses feature cut-outs and form-fitting elements — a spinning Maximillian LBD was worn by Rihanna on the cover of Dazed’s Fall 2021 issue — while her latest menswear offering, SS/22, has developed a sexier -up-cum- sleek silhouette with an emphasis on solid color separates.

Ferragamo’s nomination is a huge step forward for Davis, especially given the fact that he has yet to show his own standalone eponymous collection outside of Kennedy’s Fashion East designer incubator program. Additionally, Ferragamo is a fashion juggernaut notorious for being difficult to steer in one direction. “Everyone from 18 to 80 buys Ferragamo,” Andrew told me last year. “, he continued. “And then you have everything in between.

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