Fear of God launches its 8 collection in Los Angeles – WWD


Los Angeles creator Jerry Lorenzo follows his own schedule.

Last week, he launched his “Eternal” collection at his new Willo Perron-designed and “extremely sensual” (as Architectural Digest) new Arts District showroom. Not the fashion show type, he held private meetings in his meticulously appointed office, where one couldn’t help but notice the Post-its neatly lined up on his desk, next to a “Louis Vuitton” book. to loaded tabs.

The million dollar question: Is he planning to move to Paris?

“Not at all,” he laughed. “I’m really tense with Athletics and Essentials, as CEO [chief executive officer] and creative director.

Lorenzo has been working on his eighth mainline collection since last August, while simultaneously expanding Essentials to include women’s sizes and preparing his new Athletics collection with Adidas for a launch in September/October, when the designer will also open a dedicated office at the company’s headquarters. ‘Adidas. in downtown LA

“We move at our own pace, our criterion is whether this collection is better than the previous one – even if what we offer is timeless, it could have been released two years ago, but it is released now because that’s when it’s over,” Lorenzo said, wearing a sweatshirt, sandals and socks, and a Supreme bandana tied around his head.

The collection – designed for a man but with a woman in mind – has cemented its reputation as the master of effortless yet stylish modern dress, with a clean, tonal Made in Italy fit seen through a clothing lens. American sports.

Fear of God is more evolution than revolution, but there were new additions in the more generous silhouettes and cleaner cuts in soothing gradients of concrete, gr-olive (grey-olive), charcoal and black.

“I kept trying to remove all unnecessary opinions to deliver pieces in their most beautiful and honest form,” he said of his gearing down mode. “Everything is created to pair with everything else, so it’s, is the hoodie going to fit under the blazer, are the pants bulky enough to handle the generous blazer so that it doesn’t look too much like rock-star skinny jeans,” he said of what can be a very heavy look.

Lorenzo is admittedly a bit obsessed when it comes to perfecting his precision-cut cashmere and wool Chesterfield coats, his “California” double-breasted blazers with the straight notch lapel, and the knit ones with light shoulder padding. His zip-front Harrington jackets, loosely pleated pants and suede espadrilles had a bit of a 1980s “Miami Vice” throwback. “I still watch it all the time,” he said of the TV show.

“The white sneaker, the suit, no tie and no T-shirt, you’ll see a lot of that vibe throughout the collection,” the designer said, adding that Don Johnson hasn’t worn Fear of God yet, but that if the actor did, the designer would “lose his mind”.

In addition to tailoring, the collection offered many workwear pieces, including overshirts and drawstring pants in the same fabrication that could be worn as an alternate suit. “When you touch this shirt, it’s not silky and smooth like you’d assume for a dress shirt, and it doesn’t have an American oxford feel, it’s that in-between,” he explained. .

It offered new sweatshirts, but not fashion sweatshirts, he said, noting the weight. “I want them to feel like vintage Russell or Champion.” The buttery charcoal suede sweatshirts – one of Lorenzo’s favorite pieces in the collection – could be paired with a matching zip-up jacket. “I almost wore them to the Gold Party,” he said of the Beyoncé-Jay-Z Oscar party.

Iridescent black nylon bombers and slacks, LA-washed Japanese denim, sumptuous but simple merino-knit polo shirts, patent leather Western-meets-Chelsea boots, leather belts and shoulder bags complete the wardrobe items that fit together like pieces in a Tetris game, as Lorenzo described it.

“It allows the person to enter the room before the clothes,” he said. “But when you pay attention to what they’re wearing, it’s oh, it’s beautiful.”

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