Veja’s new collaboration with Mansur Gavriel uses rice waste and biomaterials

French sneaker brand Veja has a signature minimalist style, just like its recent collaborator Mansur Gavriel.

The brands’ aesthetics collide in a collection that dropped in US stores and online on Thursday. the shoe pair have created four stunning colorways – inspired by the rainbow – of Veja’s best-selling Campo shoe silhouette.

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Saturation was the key to the collaboration. Celeste is a pool blue; Rosa has a pink wash; Sunshine, a vibrant yellow, and Crema, a creamy shade. The line is priced at $175 and available online at both brands’ websites.

The global launch is scheduled for April 21, but until then customers can pre-order the shoes from April 7.

The vulcanized sole of the sneaker is biobased and 65% recycled (composed of rice waste, Amazonian rubber and recycled rubber). The upper is made of ChromeFree leather, which is a Leather Alliance certification meaning chrome-free leather that avoids heavy metals or dangerous acids involved in the tanning process.

On the fabric of collaboration, the Veja team told WWD, “Our collaborations are the result of projects we love and people we meet and admire. This is how we continue to create, exchange and discover new perspectives. We have been big Mansur Gavriel fans for 10 years. We know the work that Mansur Gavriel does; their timeless and relevant aesthetic where craftsmanship and materials are essential. We came into contact with them two years ago and were very excited about the possibilities of what we could create together. »

Last month, Veja collaborated with the Italian luxury house Marni on an artistic high-top sneaker with sketched renderings.

Although the intention is not expressly to extend the learnings, the Veja team admitted: “Every collaboration we do teaches us something. It can be a development of a material or creative ideas. This helps us push the project even further and learn how to improve. »

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