Louis Vuitton has opened its latest pop-up showcasing the latest pre-fall menswear collection designed by the late Virgil Abloh.
Located at 104 Prince Street in Manhattan’s SoHo neighborhood, the boutique offers a range of men’s items from the “Daybreak” capsule within the larger Pre-Fall 2022 men’s collection.
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Now open until early June, shop visitors will find a healthy selection of ready-to-wear items from the capsule, including outerwear, knitwear, jersey tees, sweatshirts hoodies and costumes. Classic men’s leather goods like the Keepall and Avenue Slingback, reimagined with a patchwork of colors, patterns and materials from the collection, also make a statement in the store.
As for footwear, Runner Tactics and Abloh’s coveted LV trainers are on offer, the latter’s strap detailing playing with the traditional idea of a formal shoe. LV Sunrise belts, glasses, hats and jewelry are also available.
On the design side, kites covered with stripes identical to those that lined the historic trunks of the House – the flagship motif of the collection – adorn the ceiling. A yellow-to-green gradient covers the walls, with a graffiti-style reinterpretation of the Louis Vuitton initials “LV” erected in the center of the space and the individualized yellow “L” and “V” letters cascading from the central wall. floor.
“My philosophy is very much influenced by the clothes people actually wear,” Abloh said of her pre-collection process. “What I do is analyze a generation: what do people buy and why do they wear it? This question naturally arouses an equal interest in tradition as in the transformation of tradition. But it’s also about challenging myself and exploring different lands. It is creative freedom.
This is the latest male pop-up to occupy the space at 104 Prince Street. In January, Louis Vuitton transformed the store for its Spring/Summer 2022 collection, which was unveiled in Miami just days after Abloh’s death.
January also saw the unveiling of a 10-story mural by Abloh on the facade of Louis Vuitton’s Fifth Avenue flagship.
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