Anam Pineapplethe producer of the vegan pineapple leather alternative Piñatex, has announced a new collaboration with the American shoe brand Sauconia. The partnership sees the launch of Saucony’s classic Jazz Court RFG made with Piñatex and available now.
B-Corp based in London Pineapple Anam has provided Piñatex as a substitute material for all components and overlays that are typically made with leather in Saucony’s latest release, as the sporty brand looks to a sustainable business transformation. The Jazz Court RFG are finished with hemp laces and plant-based mesh for a more durable look and feel.
The move follows a similar collaboration with sports giant Nike to produce its Happy Pineapple collection – a collection of seven sneaker editions in five styles made with the latest generation of Piñatex.
Zero waste pineapple partnership
Pineapple Anam also announced a new partnership with the family-owned and woman-run pineapple plantation Eco Fresh Ltd in Bangladesh. The two companies plan to reuse all pineapple leaf waste from the plantation and have zero waste by 2024, as well as foster socio-economic development in rural areas of Bangladesh through the establishment of employment and the diversification of sources of income.
In a recent interview with vegconomist, Melanie Broyé-Engelkes, CEO of Ananas Anam, explained the brand’s ongoing strategy: “Piñatex was born with the loyal support of our many vegan and sustainable fashion brand partners, and has grown thanks to partnerships with major fashion groups. . We are strong believers in “changing the giants from within” to create impact at scale – setting a common roadmap to becoming more sustainable together, step by step. »