Haus of CuCu plans to carry on the traditions in a new, larger location


Margot Binetti, owner of Haus of CuCu, hangs a sign outside the store’s new location at 703 Lincoln Ave., Unit B102, in Steamboat Springs. The store is on the Seventh Street side of Howelsen Place and opens Saturday, May 28, 2022.
Margot Binetti/Courtesy Photo

The move to a new space was in full swing on the afternoon of Thursday, May 26, as Haus of CuCu owner Margot Binetti talked about the new, larger location of the downtown custom boots and clothing store. Western.

“We just needed more space,” Binetti said. “We’ve grown and I’m a year apart with custom boot orders. This space was needed for growth purposes, and we just wanted to be in a better space.

Binetti said the store closed this spring and will reopen in its new location on the Seventh Street side of Howelsen Place at 703 Lincoln Ave, unit B102 on Saturday, May 28. At 2,500 square feet, the new space is just a few doors down from the old space and about three times the size of the old location.



“We offer more high-end jewelry and vintage jewelry. We were before, but we’re growing on this track. We also carry Double D Ranch jeans, Kimes Ranch and Old Gringo boots,” Binetti said. “We’ll have boots that people can take off the shelf if they don’t want to wait eight months to a year for my custom boots. So we’re happy about that.

Since opening its doors in June 2020, the store has been well received by the community.



“It was a blessing because the city accepted us,” Binetti said. “Word of mouth has been great, and everyone here networks so well. It’s been really, really humbling.

Binetti, a member of the Class of 2008 at Steamboat Springs High School, developed his passion for leathercraft as a child through Routt County 4-H programs. She honed her skills throughout her college years and in her post-graduate life, turning to leatherworking as a full-time profession in 2014.


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House of CuCu offers not only custom boots, but also many other custom leather goods created by Binetti. She said it can take between 40 and 70 hours to create a pair of high-quality custom boots, depending on the intricacy of the design on the upper part of the boot. It also offers saddle repairs, boot repairs and sole repairs.

Binetti said the Haus of CuCu also offers a wide selection of Western fashion and is ready and willing to help people find the right look for a night at the Steamboat Springs Pro Rodeo Series.

In addition to boots, Haus of CuCu also offers everyday jeans, as well as items ranging from leather jackets to authentic jewelry from southwest Santa Fe, New Mexico. Inside the store, shoppers can also be outfitted with bespoke menswear from J. Hilburn and custom hats from Greeley Hat Works.

“We offer everything from a premium hat in pure beaver weight – which is the best you can get in the industry – to a fashion weight, which will be a mix of beaver hair and European hair” , said Binetti.

She said Haus of CuCu offers high-quality hats that can be shaped and formed, as well as all kinds of hat accessories, including pins, ribbons and headbands in silver and turquoise. The store also carries cowboy-inspired BEX sunglasses, which Binetti says go well with cowboy hats and baseball caps.

Binetti recalled that she was thrilled when the space became available, as several businesses in downtown Steamboat swapped places this spring.

Lululemon, which opened a pop-up store in the space in May 2019, has moved to a more permanent business model and a new space at 1103 Lincoln Ave.

This move allowed the Haus of CuCu, which opened in June 2020, to move into the newly freed up space left over from Lululemon’s move.

The former Haus of CuCu space will be occupied by a new café and bakery, Emerald, which is set to open in early July.

Binetti said the Haus of CuCu will be open from 10 a.m. to 6 p.m. seven days a week. Those hours will change to 10 a.m. to 7 p.m. this summer.

“It will be great because people can come and see me building boots,” said Binetti, who had a similar setup in the old space. “At night I was in there sewing, and people would come by after dinner and look at me – it was really fun, and then, often, I would see their faces the next day, which was really nice. “

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