K-SWISS athlete Cameron Norrie defeats David Goffin to advance to Wimbledon semi-finals

Norrie has been a K-SWISS athlete since 2020. “Our partnership with Cam started three years ago. We liked his style of play and his approach to owning everything he does on the court. Last year, we could see his improvement and confidence grow with each match, starting 2021 ranked in the 70s and ending the year at number 10. As we continue to invest in our tennis business globally, re-signing Cam to be our global ambassador was a top priority, we were very excited and proud to have Cam part of our K-Swiss team until 2024,” says dave barnPresident of the international brand of K-Swiss.

During match play, Norrie’s shoe of choice remains the K-SWISS Ultrashot 3. The new shoe is designed for the competitive, aggressive and powerful tennis player who demands the highest level of performance. The Ultrashot 3 delivers maximum energy return with Surge 7.0 midsole technology, 360 Plantar Chassis Support for unrestricted lateral movement, and Dragguard 7.0 incorporated into a new durable outsole with superior grip and traction .

In addition to the shoes, Norrie also wears the newly redesigned K-SWISS apparel, the Heritage S/S Shirt and Supercharge Shorts, which are innovatively designed for fit and function. Lightweight materials incorporated with stealth angles and an asymmetrical side create an aerodynamic progressive look that redefines the classic tennis outfit.

Today Norrie looked and played like a champ. K-SWISS styles similar to what Norrie wore today at Wimbledon are available on K-Swiss.com.


From the start, K-Swiss was driven by an entrepreneurial spirit when two Swiss brothers moved to California to create a tennis-focused shoe brand. As avid skiers, the brothers took inspiration from leather ski boots to create tennis shoes that supported aggressive lateral movement. Introduced in 1966, the K-Swiss Classic was the world’s first all-leather tennis shoe. It quickly gained worldwide fame and became a style statement both on and off the pitch, worn casually in country clubs and equally fashionable on city streets. Now, 57 years later, K-Swiss is building on its heritage as an American tennis brand and writing new chapters in its rich history. Paying tribute to the hard work of our founders and the competitive nature of the game that inspired it all, K-Swiss is dedicated to equipping and inspiring the next generation of tennis players.

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SOURCE K-Switzerland

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