“Freedom”, “research” and “creativity” are the three pillars of the 032c universe, which includes its famous magazine and its ready-to-wear brand. For her Spring/Summer 2023 RTW collection, Creative Director Maria Koch reiterates the brand’s core values, with garments manifesting as wearable interpretations of 032c’s carefree attitude.
Entitled “GROSSE FREIHEIT”, the name of 032c’s SS23 collection translates to “BIG FREEDOM”. Although a particular emphasis is placed on the “freedom” of 032c, the remaining principles follow and set the tone for the offer to come.
The “GROSSE FREIHEIT” printed pieces set the tone with a direct approach to the theme of the collection. On the other hand, roomy quilted jackets, extra long trench coats and puffy tees take a more metaphorical route, playing on 032c’s appreciation for oversized, unrestrained silhouettes.
It’s also worth pointing out that 032c SS23 materializes as a mentality, with “BIG FREEDOM” serving as an attitude for a liberated, individualistic way of dressing.
“GROSSE FREIHEIT does what GROSSE FREIHEIT wants,” reads the 032c press release. “GROSSE FREIHEIT is for all occasions, and it doesn’t need it.”
Nothing captures the carefree spirit of 032c SS23 better than its winter-worthy outerwear, allowing the wearer to cancel the summer season if desired. Otherwise, clothes will always satisfy your needs in warm shades.
Like its FW22 collection, 032c SS23 officiates the marriage between contradictory elements, once again riffing on 032c’s penchant for “juxtapositions and scalability”, as Maria Koch calls it.
Mesh bodysuits expose the body and strategically conceal intimate areas simultaneously. Blazers have broad sloping shoulders while suit shirts are cut into cropped tops, establishing classic business silhouettes as more easygoing yet commanding.
Meanwhile, double-buckle waistbands, elongated straps and zippered trims exposing peak detailing add a notion of adventurous sensibility to the collection’s underlying pattern.
Then there’s always the famous 032c branding – embossed on its leather goods and printed on button-down tops – truly cementing the essence of the brand’s uninhibited and effortless attitude.
A healthy balance of risk and affordability, 032c SS23 is undoubtedly all about its “GREATER FREEDOM”, emphasizing brand identity through a laissez-faire approach to dressing.
Essentially, 032c SS23 recalls the oldest and wisest rule in the fashion book: wear what you want.