It’s obvious that Fendi has found a niche home in the bustling atmosphere of New York. The brand has already presented its avant-garde and next-generation project “F is For Fendi” in 2017 at the Boiler Room in New York and took to the streets of Times Square in 2021 with a Fendi Roma light show. Now, a year later, the brand is back in the Big Apple to take New York Fashion Week by storm with its Resort 2023 collection.
With this collection, the brand celebrated the 25th anniversary of its ‘Baguette’ bag by heralding the spirit of collaboration, with co-designed elements from Tiffany & Co, Marc Jacobs, Sarah Jessica Parker and Porter. First introduced in 1998, the miniature shoulder bag achieved coveted “It Bag” status after being featured in a now-classic HBO bag-stealing episode. sex and the city – where Parker’s insanely famous Carrie Bradshaw character donned a sparkly version and exclaimed, “It’s not a bag, it’s a wand.”
On the Cruise 23 catwalk, Fendi’s appreciation for urban New York style was evident in its presentation of layered knits, artisanal denim, stacked accessories and technical outerwear. Utility – as a theme – was central to the design of the collection’s ready-to-wear approach and included leather windbreakers with color-block front chest tabs, moire bomber jackets with double zippers and envelope-sized pocket closures, plus tone-on-tone cargo pants and car coats with exterior zippers. “Fendi Roma” logo shirts, military boots and decorated beanies were complemented by glittering sequins and two-tone sports jackets.
The Tiffany “T” logo combined with Fendi’s inverted “F” logo appeared as graphic material elements on “Tiffany Blue” colored satin wands, outerwear and baseball caps. The collection’s standard-size bags also introduced a super-mini Baguette – similar to the miniature size of the “Saddle Bag” that was seen on the Dior x ERL menswear show – with multi-pocket compartments. The mini-Baguette was also affixed to baseball caps, belts, and gloves. Additionally, with Porter’s expertise in craftsmanship and ornamental detailing, the cachet of the Japanese brand can be seen with the introduction of the ‘Bum Baguette’ collection – showcasing the bonded nylon technique. view of the track.
SJP mentioned above SATC Baguette made a reappearance on the catwalk, as she co-designed a capsule of the updated bag (alongside Silvia Venturini), in vibrant shades of pink, blue and purple gradient sequins. Inside each of the SJP capsule items, Bradshaw’s memorable line, “It’s not a bag, it’s a wand” is inscribed to commemorate the legendary status of the bag.
Building on Parker’s iteration, Jacobs – no stranger to the world of “It Bag” status – incorporated graffiti-style font placement of “The Baguette Bag” onto a newly introduced oversized version, in using the block-letter font style that similarly appears on his self-titled “Tote Bag.” Additionally, Jacobs’ iconic oversized “pimp hats” from Fall 2012 also made an updated appearance here, in the form of neon white recycled fur, worn with off-white denim, hooded capes. oversized cellophane opera alongside the enlarged Wand.
For Kim Jones, artistic director of couture and womenswear at Fendi, the spirit of collaboration has known no bounds as it has already expanded to work with several brands over the past few years, including Versace. , ERL and Kim Kardashian’s Skims line.
Speaking emphatically about this current collection, Jones says, “I didn’t want to do a traditional anniversary ‘collection’. It’s more of a celebration of an era, of when the Baguette became famous. I associate this period with a feeling of excessive freedom and pleasure – two qualities that the Baguette possesses.
Jacobs echoed Jones’ sentiment, saying, “I have one word: Fendiroma. And it’s a word! It’s another land, this Fendiroma… And I have two words: La Baguette. It’s a bag – and I’m never one to be afraid of an iconic bag.
Commenting on the iconic story of the Baguette, Venturini (Artistic Director of Accessories and Men’s Fashion at Fendi), shared, “It was a special day when I designed this bag; the stars aligned. The horoscope said it was a Fendi day.
The complete co-designed Fendi Resort 2023 collection can be viewed on the brand’s website.
Elsewhere in New York Fashion Week, Eckhaus Latta’s SS23 collection shaped its own status quo.