These Latinx-Owned Fashion Brands Will Invigorate Your Wardrobe


Every year on September 15, Hispanic Heritage Month is in full swing. And there’s no better way to celebrate than shopping at a Latinx-owned fashion brand, because it’s one of the most important and impactful ways to support Hispanic communities. To help you get started, TZR has compiled a list of established and emerging designers worth knowing about. Many of these labels cultivate a cultural discourse with each track, and all of them could use your support.

Fashion has long been a vehicle for cultural learning. (Think of the lasting impact Virgil Abloh’s designs had on perceptions of black identity or Rei Kawakubo’s innovative contributions to the Asian and fashion communities that ultimately led to an entire Met Gala exhibit celebrating the designer. esteemed.) Dozens of designers have captured the distinct essence of their heritage through artful garments, sparking a conversation with each item brought into the world. By supporting small Latinx designers, you are helping to create a future for this dialogue.

Education aside, it’s also fun to just buy timeless wardrobe essentials or statement accessories from Latinx-owned brands like LAPIMA, Cuyana, and Mozh Mozh. You’ll want to add all of their pieces into your wardrobe as soon as possible. Ahead, find a non-exhaustive list of these lines to support whenever you think about opening your wallet to make purchases.

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LAPIMA

For a trendy pair of sunglasses, look no further than LAPIMA. The celebrity-favorite Brazilian brand draws inspiration from the country’s landscape and architecture to create its shades. The result? You can find a range of modern eyewear silhouettes, available in bright colors and earthy tones, all of which have a certain something special about them.

Etica

Etica’s high-end eco-friendly jeans prove that fashion and sustainability are not mutually exclusive. (The label uses 90% less water, 63% less energy and 70% fewer chemicals in its manufacturing processes compared to an average denim label.) Ética recycles its water for local farmland and compresses stones used in washing denim into bricks which are then used to build social housing. In addition, it partners with charitable initiatives and organizations, including A planted tree and Water.org.

HANDCUFFS

Is your shopping wish list filled with handbags from brands like Jacquemus, BY FAR and Rejina Pyo that are minimalist and eye-catching? If so, direct your attention to the Latinx-owned accessory brand called HEMINCUFF. The brand offers an assortment of leather goods with clean geometric shapes that can make a poignant sartorial statement, thanks to their vibrant hues called Electric Orange, Fire Red and Bubblegum.

Gonza

Gonza is always on top of the latest swimwear trends. sisters Victoria and Sophie Villarroel launched the cheerful beachwear brand in June 2021. In a short time, the brand has become a trusted favorite among celebrity trendsetters like Hailey Bieber, Kourtney Kardashian and Bella Hadid. Maximalists will especially love Gonza’s mood-elevating swimsuits: they come in juicy solid colors and a variety of chromatic, eye-catching prints inspired by locations in the Caribbean, South America and Europe.

Caroline K

In 2005, Miami-based Latinx designer Carolina Kleinman made it her mission to create a brand that would help preserve craft traditions and support artisans in remote parts of Latin America. Almost two decades later, her eclectic label has become cult – Jessica Alba, Karlie Kloss and Emma Roberts all love the line. (The brand was even a staple of Roberts’ pregnancy style.) Today, Carolina K offers everything from clothing and accessories to homewares, all with artful details and hand-embroidered designs, plus a range of models made entirely by hand.

Lots of studio

If you’re on the hunt for knitwear pieces and artful sweats, be sure to check out A Lot Studio. The label, created by Parsons School of Design alumni Valentina Ramirez and Ishita Mehta, is packed with new takes on streetwear and knitwear that will resonate with minimalists and maximalists alike. The best part? They’re also very affordable — an average sweater or cardigan currently sells for just over $100.

Sabrina

Sabrina Olivera’s very first sartorial attempt, “Soldaderas”, was a tribute to the female soldiers of the Mexican Revolution and is full of soft cashmeres and sturdy leather pieces. One hundred percent of the proceeds from this fundraiser were donated to Red National of Refugees AC, a foundation dedicated to providing refuge to victims of domestic and gender-based violence in his native Mexico. The Brooklyn-based fashion designer just released her Spring/Summer 2023 collection titled “Feromonas,” which you should check out ASAP.

mozh mozh

Mozhdeh Matin founded her brand to bring attention to high-quality fibers native to Peru, where she grew up. All Mozh Mozh pieces are made by local artisans using Peruvian techniques and indigenous materials that are generations old – think alpaca or cotton. He constantly broadens his horizons and also seeks to work with new artisans in neighboring villages.

BARRAGAN

Often characterized by its playful and licentious spirit, BARRAGÁN is fashion’s answer to Mexico City’s youthful energy, offering confident styles for all genders. With its striking colors and silhouettes, the up-and-coming fashion brand is bursting onto Instagram right now – and is sure to gain popularity.

GAUGE81

Created by Colombian designer Monika Silva, GAUGE81 is based on constant experimentation with proportion and symmetry, following the line of the perfectly imperfect through sumptuous knits and satin workwear.

Jonne Amaya

Sophisticated Mexican-born jewelry designer Jonne Amaya is not one to repeat herself. Everything she does is unique and highly personalized, created through an intimate design process with each client. Whether repurposing a family heirloom or starting from scratch, Jonne’s sleek and understated styles will stand the test of time.

Selva Negra

Selva Negra started out as a fully seeded project, with $500 and some fabric scraps, executed by brand founders Kristen Gonzalez and Sam Romero. Today, it’s a seasonless, expressive fashion label, offering breezy dresses and wear-everywhere silhouettes inspired by its Latino heritage.

Cuyana

“Less is better” is the slogan of minimalist label Cuyana by Karla Gallardo and Shilpa Shah. The co-founders want to encourage people to buy less and invest in high-quality, sustainably-made pieces that will stand the test of time. Today, the brand offers a mix of bags, clothing and small leather goods in neutral and discreet shades that will fit perfectly into your wardrobe.

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